A New Identity for Radio Gelderland by SOB Audio Imaging
Radio Gelderland is a public radio station that serves Holland’s biggest province with a mix of current information and music from the 70s, 80s all the way to today’s light hits. During the process of optimising their playlist, it was decided that the old jingle package no longer was in line with the music and the station’s identity, so after a thorough investigation in the market, SOB was chosen to partner up with Radio Gelderland’s team to create a new sonic identity.
A jingle package is like a Swiss army knife for broadcasters because it serves so many purposes, and in this case it has become a pretty big knife! We’re finishing the last jingles so the package isn’t on air yet but here’s a sneak preview.
Since the jingles need to fit perfectly with the station’s specific but still quite broad playlist, it was clear that we needed to create not just a happy and uplifting sound, but also one that has an organic warmth and creates a sense of familiarity and trust. It was evident that only “sounds from a box” wouldn’t suffice, so whenever suitable we opted for “real” musicians and “real" instruments.
SOB Audio Imaging
SOB AUDIO IMAGING is an audio and music production company based in Amsterdam, founded in 1996. We create sound & music for advertising and branding, we produce station imaging & station ID jingles for radio and tv stations, we create radio and tv commercials, we record, edit & mix podcasts.
SOB offers two state-of-the-art studios for audio postproduction, music composing & production and voiceover recording and editing. Clients include radio & TV stations all over Europe, advertising agencies and direct advertisers and commercial production companies.
PK: SOB, thanks for sharing!
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