Private Kitchen
EDITION #2
MUSIC AND IDENTITY
In this edition film composer Stephen Emmer and art Director Carlo Delbosq are questioned by Alexa Rodrigues and Simon de Koning about their collaboration in creating some of the most outstanding idents in the Dutch media history such as the NOS Journaal, KRO, NCRV and many others.
We take a look at the studio of KH Music and question the three composers Jeroen Kuitenbrouwer, Ward Henselmans and Daan Jansen about their compositional methods. John Groves and Chris Smith both write about sound branding and David Lowe, composer of the BBC-idents, tells us about his international adventures as a media composer.
Private Kitchen |
#2 MUSIC AND IDENTITY
IN THIS EDITION
Filmcomposer Loek Dikker reflects on starting a career in film music and media music and the importance of ‘moving’.
Media composers Jeroen Kuitenbrouwer, Ward Henselmans and Daan Jansen from KH Music answer 10 questions about their individual and collaborative work flows.
John Groves from Groves - Getting Brands Heard shares his views about Sound Branding and the composer as a consultant.
Stephen Emmer being a iconic media composer reflects on his collaboration with graphic designer Carlo Delbosq, Tony Visconti and Lou Reed, on his autonomous work and much more.
The UK media composer David Lowe provides insight into his international career in which he composed music for the BBC idents but also for Abu Dhabi TV and TV2 Norway.
The UK based composer Chris Smith shares with us his ideas about the power of music in branding.
Amuse
HOW TO START A CAREER IN FILM/MEDIAMUSIC:
KEEP ON MOVING, AND: FIND A BRIDGE!
Loek Dikker - film composer
There is a bunch of advice how to build a career as a film- and media composer. Good advice, well-intentioned advice and – how could this be different - not so well meant advice.
I myself once received well-intended advice from my father, himself a meritorious musician, who, however, never wanted to take the step to become a professional himself. When he begun to see the threat looming, his advice to me was to not pursue a professional career as pianist, "you could build a dam in the Amstel river made out of pianists."
In fact, contrary to what his dramatic motto suggested, there weren't that many pianists at the time; and the fact that there has been a substantial rise in the number of pianists in the world since, suggests that people have not been dissuaded by his type of argument. I myself had already concluded that it would be useful to increase my chances in society by pursuing a decent education, a Law degree at that. Many composers, such as Strawinsky, certainly not one of the lesser talents, had done so before me. Never needed, thankfully.
In the Netherlands and abroad, the profession of media composer was virtually unknown until the 1990s. When it became widely known that there was money to be made in the field, “media composition” educational programs sprang up like mushrooms. They were very educational indeed, but they usually failed to teach students how to make a living after completion. Soon this, too, was recognized as yet another gap in the market, which was filled with classes, books, video courses, etc. The government also developed an opinion, namely that artists should be entrepeneurs. Of course we had known for ages that as a composer, you are automatically an entrepreneur; and we knew the risks all too well.
The country soon became too small, due to the success of the abovementioned degrees in media composition. This new gap in the market lead to today’s motto of 'matchmaking'.
The subsidized composer is given the opportunity to visit the paradises of film/mediamusic to get acquainted with 'intermediates', 'music supervisors' and the like', who are also flown in to participate in national gatherings of ambitious composers. All very professional; from the point of view of the matchmaker business, that is.
But what is the proven path toward a successful career? The answer varies on a case-by-case basis. But one thing seems clear to me, however: Sitting at home does not help. Staying in motion is not only good for one’s physical health, but also for a career in film / media music. And: Do not look at the short term! Think in decades, not in years.
When I was about twenty years old, I toured Germany with a German jazz band. In Munich, I met the young filmmakers of the time: Herzog, Fassbinder, Schlöndorf, vonTrotta, Wenders. I didn’t end up writing film music at that time, but I did compose the theatrical music for a play featuring Rainer Werner Fassbinder. Many years later, I wrote the score for 14 German feature films, including the films 'The Tigress' by Karin Howard, 'Never Sleep Again' by Pia Frankenberg, and 'Rosenstrasse' by Margarethe von Trotta.
Meanwhile, the jazz performances were going well: With my own band Waterland Ensemble, I toured the US and Canada in 1980, with a performance in the Public Theater in New York, among others. In the dressing room, there was a bottle of champagne with a note from the great Broadway producer Joseph Papp, founder of the Shakespeare in the Park Festival. The champagne is gone, but I still cherish the little card.
Perhaps the most important 'moment of movement' in my career was when, some time in 1982, I decided to go for a walk through Amsterdam despite terrible weather conditions. On a bridge at the Herengracht, I ran into the sound engineer of a film I had worked on. The rain and wind gusts did not bother us, and thus I learned that Paul Verhoeven was looking for a composer for his new film 'De Vierde Man'. Connections were made, and two weeks later I had a contract in my pocket that would pave my way to Hollywood not long thereafter.
This formula, consisting of a successful movement moment and an Amsterdam bridge, would repeat itself not much later, this time resulting in assignments in the advertising- and corporate film world. On a beautiful summer day I left my home in the center of Amsterdam for a walk. My neighbour, a designer in the advertisement business, was standing with a client on a bridge close to our home. He introduced us and suggested we should get musically acquainted. I ended up writing the music for a TV commercial and a number of corporate films.
My talent, however, turned out to be more suitable for the freer world of 'feature film', where a composer is asked—and allowed—to add uniqueness to the film and sometimes even explore the boundaries of the audience’s comfort zone. Although this sort of instructions also may play a role in the world of advertising and corporate films, at the same time we enter a specific musical genre here, with its own signature in flavors and delicacies.
Keep on moving, and find a bridge!
Loek Dikker
Jazz pianist
Film composer
Chairman of Music Institute MultiMedia
N.B. in times of Covid-19, some advices may unfortunately run into practical objections.
My Kitchen
An interview with
Jeroen Kuitenbrouwer, Ward Henselmans AND daan jansen
‘When words fail, music speaks”, the words of the famous Danish writer and poet, Hans Christian Andersen. A century and a half later the importance of this message still has the same impact. That is why every new project is also a new challenge for KH Music to create a sound which emphasizes this message. Jeroen Kuitenbrouwer, Ward Henselmans and Daan Jansen are experienced composers / sound designers who have deliberately chosen to work in a compact 3-man formation because they believe personal contact with the people who make the music is essential. A broad network of instrumentalists, high-end studios in Utrecht and the drive to make each project sound special are their ingredients – they let their music speak when words fail.
Jeroen Kuitenbrouwer
Always involved with music from a young age. First as guitarist/composer/frontman in countless bands. Later as a student of Musicology and Ethnic musicology and finally as composer. His passion: searching for unknown yet recognisable sounds.
Ward Henselmans
Ward was glued to the piano from the age of 7, and became fascinated with making music. He studied composition and focused on producing music. Ward and Jeroen started working together in 2002. His strength: creating sounds that are candy to your ears.
daan jansen
From a young age, Daan was obsessed with tv tunes, which he collected in huge quantities and, according to himself, ‘improved’.
Years later, still fascinated by the magic of television, Daan’s dream became reality at KH Music.
MY KITCHEN - Jeroen Kuitenbrouwer, Ward Henselmans AND daan jansen
interview part I
The three composers of KH Music answer the ten questions we ask in Private Kitchen every month and exchange their ideas about music, composition methods, and their favourite composer.
MY KITCHEN - Jeroen Kuitenbrouwer, Ward Henselmans AND daan jansen
interview part II
Ward, Jeroen and Daan explain how they deal with stress and how they view other Dutch composers such as John Ewbank and our Main Course-guest Stephen Emmer. And last but not least they provide useful advice for starting media composers.
JOHN GROVES
COMPOSER and producer
UK born John Groves moved in the late 1970s to Sweden, where he gained his first experience in the field of music production for advertising. In 1983 he moved to Hamburg and worked as arranger and producer for record companies. In 1985 GROVES Sound Communications was founded which specialized in jingle packages for radio stations. In 1988 he started the studios in Hamburg which was followed by GROVES Sound Branding in 2009.
During the 1990s he was one of Germany most successful advertising composers and produced music for many famous brands such as: Audi, Bacardi, Colgate, Danone, Deutsche Bank, Nivea, Mars, Mentos, Palmolive, Texaco and Wrigley to name but a few.
The company GSB has been responsible for the systematic development and implementation of a number of Sound Identities for companies such as Olympus, Datev, EnBW, LBS, Winterthur Insurance, TUI and Austrian Airlines. His book "comMUSICation - from Pavlov"s Dog to Sound branding" was first presented at the Audio branding Congress, Columbia University, New New York.
John Groves is also designer of the psychological wellness app "SonicTonic." (www.sonictonic.io). Member of the scientific advisory board at the Center for Applied Music Research Danube University, Krems and President of the Composers Club in Germany. Last but not least John Groves is Board member and treasurer of the ECSA European Composers and Songwriters Alliance.
SPOOM - guest editorial
Sound Branding: Knowledge is Power!
by JOHN GROVES - MUSIC Composer
First of all, I would like to encourage all media composers to realize that their knowledge and experience is very valuable. Even though they are used to giving it away for free as “part of the service”, ironically their advice may be even more valuable than their music!
In this day and age, clients are used to paying for the services of consultants. They are prepared to pay a fair price when they believe that the advice they get will provide them with an advantage, like making processes go quicker or smoother, or saving them money.
But before you jump on the phone to acquire your first Sound Branding clients, there is quite a bit that you should learn if you seriously want to augment your career. Some universities offer courses and there are a number of books on the subject, including mine. You may be surprised at how good life can be as a Sound Branding consultant, especially compared to the stress and strain of being a media composer. And if it’s job security you want, there are a number of Sound Branding companies around today that may be happy to hire a consultant with a music production background. And in a small company, you may also have the opportunity of producing music.
But instead of just giving you a lecture on the Sound Branding system, I would rather share my thoughts with you about a potential solution for a huge problem; one that is already a common experience for all media composers.
Sound Branding leads to more objective decisions.
Sound branding can lead to better music choices and a much smoother selection and approval process. As you no doubt know, music composed for a specific communications purpose is seldom judged strictly on its professionally accessed suitability this purpose, but largely just on an individual’s personal taste.
This highlights the importance of establishing “Objective Design Criteria”. As part of the Sound Branding process, research-based data is generated to provide and support music recommendations, which helps to avoid pure "like /dislike" judgements – especially when they conflict with the processed criteria for defining the music.
As such, Sound Branding offers a valuable opportunity. As a process, it will enable you to help your clients make objective decisions about their music choices. Not only will you be rendering your clients a service, it can be very rewarding - both spiritually and financially. It will also save you lots of energy spills, because you will end up composing far less music for the wastepaper basket!
The composer as a consultant.
When it comes to using signals in marketing, one word can mean the difference between success and failure. That word is “consistency”. Although marketers, agencies and other decision makers take elaborate steps with their visual brand communication elements, checking that color codes, logo, typo and so on are used uniformly and consistently, we often see how the music is just waved through. This leads to different brand sound signals being used in each touch-point: one piece of music in TV, another at trade fairs, different again at events, and then something completely different in the telephone on-hold loop!
The consultant/composer can hold up a mirror to make the decision makers aware of how this inconsistency is contributing to a fragmented perception of the brand identity. He can make it clear that by using a consistent Sound Identity the brand will be perceived uniformly in all media channels.
Sound Branding provides a structured approach to producing and using sound for communicating. It cuts out a lot of the guess work by introducing metrics into the process and provides the possibility of verifying that the sound signal is getting correctly decoded.
John Groves
Main Course
An interview with STEPHEN EMMER
INTRODUCTION
Stephen Emmer is an independent Dutch composer/arranger/artist hailing from Amsterdam in the Netherlands. He has recorded for and written, performed and collaborated with a variety of great artists such as Lou Reed, Chaka Khan, Patti Austin, Leon Ware, Midge Ure, Julian Lennon, Glenn Gregory, Billy MacKenzie, Mary Griffin, Peter Coyle, Claudia Brucken and Martha Ladley to name but a few. On top of that he has worked with legendary producers like Tony Visconti, Flood, Trevor Horn, Steve Power, Martin Hannett, Nigel Gray and Bob Power.
In the 70’s he started writing avant-garde type music whilst playing in various bands, like Minny Pops, The Associates and The Lotus Eaters. He’s also known as a composer for media projects and became Holland’s first in-house composer for the Dutch public broadcasting organization NOS, next to creating musical work for art exhibitions, experimental film projects, show events, radio shows, documentaries and short feature films.
Next to being responsible for the ‘custom made award for best tv music’ for Promax BDA he was the judge-president for the official Dutch Music and Sounddesign Award and the main founder of the Buma Music In Motion conference.
Throughout the years he won several awards for artistic excellence, such as an award at the prestigious Prix de Rome back in 1988. Stephen Emmer got rewarded for his work with the Buma Oeuvre Award Multimedia in 2020.
ENDING UP IN MUSIC
Stephen tells us how he started in music as a journalist. He talks about his approach and how his persistence eventually led to his current career in the music and media industry.
collaboratING WITH Tony Visconti and Lou Reed | music in restaurants
How to collaborate with famous artists such as Tony Visconti and Lou Reed and what about music in restaurants?
COLLABORATING WITH ART DIRECTOR CARLO DELBOSQ
Stephen Emmer and Carlo Delbosq reflect on their first meeting and the way they’ve collaborated throughout the years.
Piano Sessions 1
Stephen about performing the Maison Melody music on piano etc. May 2020
SPECIAL GUEST
CARLO DELBOSQ
Carlo Delbosq studied graphic design at the Royal Academy in The Hague and at the Academy for Visual Arts in Rotterdam. At the end of his studies, he did an internship at the graphics department of the NOS, which became his work place in the end. He got interested in combining graphic design and moving images and his first assignment was the design for the TV program Opsporing Verzocht. He also designed the new VARA logo together with Frans Lasès and Ron van Roon. And in the late eighties, Carlo created the new corporate identity for the NOS news. Stephen Emmer composed the music for this ident. They did also the station identity for the KRO together. In addition to the many leaders he realized, he produced a number of music videos for, among others, Fay Lovsky, Claw Boy's Claw and the Japanese Miharu Goshi. Carlo also directed several documentaries for the NOS. During the war in Bosnia he made a number of documentaries in the war zone.
In the early 2000s Carlo developed the program De Dialoog for the Dutch Muslim Broadcaster, which was presented by Nazmiye Oral, Naïma Azough and Radi Suudi. In the program several well-known Dutch people were interviewed such as Pim Fortuyn, Theo van Gogh and many others. In 2007 he produced the program Leven in Vrijheid on the occasion of the May 5 celebration. In recent years Carlo has worked with his son Tommy on a number of music festivals in China, including The Ying Yang Music Festival on the Great Wall of China. He also worked for the Red Cross short documentary about the arrival of boat people in Sicily and Lampedusa.
In 2017 Carlo realised, together with Ronald Vierbergen, the music trailer Home Ground for Stephen Emmer.
TIPS FOR STARTING COMPOSERS AND STORIES ABOUT REJECTS, SOUND ALIKES, AND THE MANY MORE.
Stephen shares some ‘bullet points’ about starting a career in the music and media industry and reflects on rejects and the use of sound alikes.
collaborating with Carlo on the album Home Ground
Stephen and Carlo discuss their collaboration on the album Home Ground.
REFLECTION ON “MAISON MELODY” AND THE RELATION BETWEEN COMMISSIONED AN AUTONOMOUS WORK
The latest album of Stephen Emmer (Maison Melody) is an expression of his autonomous work. How does the two (commissioned and autonomous work) relate to each other?
WORLD CUISINE
An interview with DAVID LOWE
COMPOSER, Arranger and producer
David Lowe is an established composer, arranger and producer working primarily in television, radio, branding, idents and commercials, both in the UK and internationally. He has created music for a wide range of programmes including news, current affairs, factual, wildlife and entertainment shows. He has also composed for National Radio and for special events, such as the London 2012 Olympic Games.
David’s music fronts some of the most popular shows on British TV today - BBC News, as well as The One Show, Countryfile, Panorama and Grand Designs. Internationally he has created brand identities for Bloomberg TV USA, Euronews France, CCTV China, Al Arabiya, Abu Dhabi TV, NDTV India and TV2 Norway.
He’s composed extensively for advertising, including the themes for Santander Bank, HSBC, British Airways and Barclays.
He is well known for his hit single "Would You...?" which was a top 3 hit. The follow up single 'Straight...to Number One' was chosen by Apple to launch the iTunes site in the USA, where every track on the follow Touch and Go album has been used in films, television and/or commercials.
David has been awarded Honorary Doctorates from Staffordshire and Birmingham City Universities, and is a member of British Academy of Film and Television Arts (BAFTA) and the British Academy of Composers and Songwriters (BASCA).
Interview DAVID LOWE and RENS MACHIELSE
World CUISINE
David Lowe talks about his international career and his ongoing relationship with the BBC. Watch and listen to the idents he created for BBC News, CCTV China, NDTV India, AL Arabya and, as a dessert, his mainstream hit “Would You..?” by Touch and Go!
COOK WANTED
Help composers find their way into work: pitch us your projects.
Are you involved in branding and are you looking for a composer for your branding or idents?
Please contact Private Kitchen and we will arrange mediation.
CHRIS SMITH
FILM COMPOSER
Chris Smith is one of the UK's most respected producers and composers of media music, being also involved in creator's rights.
His has been a board member of the British composers' academy BASCA, -now Ivors Academy- and he ran the Faber Music Academy (Faber is representing composers like Danny Elfman and Thomas Adès). Recently he is a board director of PCAM, the society for composers and producers of mediamusic.
GRAND DESSERT
Sound branding
A Collaborative Discipline
by Chris Smith - Film Composer
Some years ago, I played clips of car doors closing to a group of advertising executives. Each lasted less than one second. I then asked these questions:
1. Which vehicle is the oldest?
2. Which is the newest?
3. Which is the cab?
4. Which one is a truck?
Nearly all the execs got every question right.
No text or visual can convey so much information so quickly. So why don’t more brands invest in Sound Branding?
As the car door exercise demonstrates, sound can convey a multiplicity of messages in an instant. Therefore, to allow a composer or sound designer to define and express a brand’s sound seems too risky, with fear of conveying the wrong message outweighing the desire to send the right one. To add to the problem, there is no single solution to the expression of a brand’s Sonic Personality.
This is not something sound branding companies care to acknowledge. Many try to establish a link between a brand’s core attributes and its Sonic Personality using processes that narrow down options until they reveal ‘The Solution’ (the sound logo!).
Producing such a Eureka moment is unrealistic. Music and sound cannot be reduced to the point where they provide a single, incontrovertible answer.
This is because music does not possess any intrinsic meaning. Rather it conveys echoes of meaning through social, cultural, historical associations. Music and sound are ‘signifiers’ of a brand’s core attributes and its brand philosophy.
The power of music in branding is to show the way, not to be the destination.
Two of the most important characteristics of successful sound branding are continuity and ubiquity. The brand must invest in its Sonic Personality over time and across all appropriate media platforms. A sound logo only attains a sense of inevitability through familiarity.
To expect a brand to show this level of commitment to sound branding without having contributed to the process that informed its creation is unrealistic. All key decision makers and those involved in creative implementation - the advertising agency - must feel that they have helped to shape and define the brand’s Sonic Personality. Only if this is achieved will the resulting sound branding benefit from the degree of ‘client buy-in’ that is required to guarantee long-term loyalty.
Before a single sound is produced, therefore, the job of the sound branding specialist is to enable stakeholders in the brand to achieve a profound understanding of the power and potential of music and sound. Those stakeholders can then actively participate in establishing the strategic and aesthetic guidelines that will maximise impact and effectiveness without restricting creativity.
The sound logo is the most streamlined distillation of a brand’s core attributes. For some brands (think Intel), this is enough to make its statement and convey its brand attributes: shiny, synthetic, upward reaching, optimistic, balanced, laboratory-tested… a shimmer and four notes structured to reflect the syllabic value of the company’s slogan, “In-tel in-side”. Others need a little more time to establish their credentials: the bombastic grandeur of 20th Century Fox (a 20-second sound logo!) or British Airways’ appropriation of high culture and gracefulness courtesy of the Flower Duet from Lakmé.
But for most brands, the sound logo in itself does not constitute a coherent and multi-faceted sonic aesthetic. Most brands need a much wider range of music to meet their needs. This must be composed or curated according to established strategic and creative guidelines and a collaborative partnership between the guardians of the brand, the sound branding specialists and the advertising agency.
Chris Smith
PRIVATE KITCHEN MAGAZINE IS CREATED BY
Private Kitchen - Main Course
Loek Dikker - executive producer
Rens Machielse - executive producer
Sebastiaan Donders - producer
João Rodrigues - show producer / director
Alexa Rodrigues - host / set design
Simon de Koning - host
David Dramm - host Splendor / location
guests:
Stephen Emmer - music composer
Carlo Delbosq - music composer
Lucas Kauter - camera / lights / editing
Maja Andersson - camera
Nathalie de Jong - camera
Hans van Eck - sound
Kateryna Peliukh - photography
Alisa Durgun - make-up / styling
Private Kitchen - World Cuisine
Rens Machielse - host / interview
Sebastiaan Donders - editing
guest:
David Lowe - music composer
Private Kitchen - My Kitchen
Rens Machielse - producer
João Rodrigues - AV director
Alexa Rodrigues - host / interview
Maja Andersson - camera / editing / photography
guests:
Jeroen Kuitenbrouwer - music composer
Ward Henselmans - music composer
Daan Jansen - music composer
Private Kitchen & Magazine
Rens Machielse - chief editor
Sebastiaan Donders - designer / editor
Loek Dikker - editor
Kateryna Peliukh - photography