Audio Brothers create VRT Radio 1 jingle package
After an international pitch, the Amsterdam-based radio imaging & jingle company Audio Brothers has been given the honor of creating a brand new custom jingle package for VRT Radio 1 in Belgium. It was Audio Brothers' responsibility to make sure the brand identity and tone did not get lost in the unstructured, cacophony of everyday delusion, but instead became a harmonious, melodic and rhythmic interplay that helps to gain brand value and market share. Radio imaging needs to stand out more than ever before, because in this highly fragmented and crowded media landscape radio stations really need something truly inspiring, curious and exciting. Audio Brothers create custom radio imaging and jingles that respect the past, but in this day and age need a little more guts and daring. A perfect partner for VRT Radio 1. The new jingle package consists of a top-of-the-hour, news imaging, show starts and flow jingles. The overall sound and feel is the soundtrack of the day and of what is happening in the world. A jingle package with an urgent and international character for actua and news on the one hand, and variety and playfulness on the other. All in support of the spoken word.
A quote:
"Audio Brothers fully understands how we want VRT Radio 1 to evolve in terms of audio branding in the future. Radio 1 unites many worlds, which they feel perfectly and translate into their compositions. Their interesting musical approach and the close cooperation are a plus for us".
Alain Ryckman, Head of Radio Imaging Team VRT.
Audio Brothers
music production studio
Audio Brothers is an Amsterdam-based music production studio.
It was founded in 2012 by two brothers Tom and Flip.
Audio Brothers is an Amsterdam-based music production studio. It was founded in 2012 by two brothers Tom and Flip. Their different personalities leave just enough room to tolerate a rare symbiotic relationship, brothers normally find very hard to achieve. They believe the future of sound is digital, but in their work you can also hear the echoes of the analog world. This mutualism allows them to create warm, organic and rich sounds within a grand, international and modern context. Audio Brothers is not a fast-paced company. They rather compose and engineer thoughtful and unique audio branding that makes listeners curious, excited and inspired.
